Does quality win? Network effects versus quality in high-tech markets.

Does quality win? Network effects versus quality in high-tech markets.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Tellis, Gerard J.
Formato: Artigo
Idioma:English
Assuntos:
High tech industries.
Market shares.
Product quality.