Does quality win? Network effects versus quality in high-tech markets.

Does quality win? Network effects versus quality in high-tech markets.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Tellis, Gerard J.
Format: Artykuł
Język:English
Hasła przedmiotowe:
High tech industries.
Market shares.
Product quality.