Does quality win? Network effects versus quality in high-tech markets.

Does quality win? Network effects versus quality in high-tech markets.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Tellis, Gerard J.
Formaat: Artikel
Taal:English
Onderwerpen:
High tech industries.
Market shares.
Product quality.