Does quality win? Network effects versus quality in high-tech markets.

Does quality win? Network effects versus quality in high-tech markets.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Tellis, Gerard J.
Natura: Articolo
Lingua:English
Soggetti:
High tech industries.
Market shares.
Product quality.