Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior.
| Cyhoeddwyd yn: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |