Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior.
| Publicado no: | Journal of marketing research V. 46, 1-6 (2009). |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |
| Publicado no: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |