The role of spatial demand on outlet location and pricing.

The role of spatial demand on outlet location and pricing.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Duan, Jason A.
Médium: Článek
Jazyk:English
Témata:
Pricing policies.
Bayesian analysis.
Price elasticity.