Distribution intensity and new car choice.

Distribution intensity and new car choice.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 45, 1-4 (2008).
Hlavní autor: Bucklin, Randolph E.
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Automobile industry.
Bayesian analysis.
Market research.
Market statistics.