Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Bibliografiska uppgifter
I publikationen:Journal of marketing V.73, 1-2, 4 (2009).
Huvudupphovsman: Moe, Wendy W.
Materialtyp: Artikel
Språk:English
Ämnen:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.