Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Detalhes bibliográficos
Publicado no:Journal of marketing V.73, 1-2, 4 (2009).
Autor principal: Moe, Wendy W.
Formato: Artigo
Idioma:English
Assuntos:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.