Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Bibliografski detalji
Izdano u:Journal of marketing V.73, 1-2, 4 (2009).
Glavni autor: Moe, Wendy W.
Format: Članak
Jezik:English
Teme:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.