Inertial disruption the impact of a new competitive entrant on online consumer search.

Detalles Bibliográficos
Publicado en:	Journal of marketing V.73, 1-2, 4 (2009).
Autor Principal:	Moe, Wendy W.
Formato:	Artigo
Idioma:	English
Subjects:	Impact analysis. User behavior. Bayesian analysis. Electronic commerce.