Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V.73, 1-2, 4 (2009).
1. Verfasser: Moe, Wendy W.
Format: Artikel
Sprache:English
Schlagworte:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.