Brand portfolio strategy and firm performance.

Brand portfolio strategy and firm performance.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V.73, 1-2, 4 (2009).
Príomhchruthaitheoir: Morgan, Neil A.
Formáid: Alt
Teanga:English
Ábhair:
Impact analysis.
Customer satisfaction.
Performance evaluation.