Competing loyalty programs impact of market saturation, market share, and category expandability.

Competing loyalty programs impact of market saturation, market share, and category expandability.

Detalhes bibliográficos
Publicado no:Journal of marketing V.73, 1-2, 4 (2009).
Autor principal: Yuping Liu
Formato: Artigo
Idioma:English
Assuntos:
Loyalty programs.
Impact analysis.
Airline industry.
Competitive advantage.
Market saturation.