Competing loyalty programs impact of market saturation, market share, and category expandability.

Competing loyalty programs impact of market saturation, market share, and category expandability.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V.73, 1-2, 4 (2009).
Päätekijä: Yuping Liu
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Loyalty programs.
Impact analysis.
Airline industry.
Competitive advantage.
Market saturation.