Competing loyalty programs impact of market saturation, market share, and category expandability.

Competing loyalty programs impact of market saturation, market share, and category expandability.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V.73, 1-2, 4 (2009).
1. Verfasser: Yuping Liu
Format: Artikel
Sprache:English
Schlagworte:
Loyalty programs.
Impact analysis.
Airline industry.
Competitive advantage.
Market saturation.