APA (7th ed.) Citation

Yuping Liu. Competing loyalty programs: Impact of market saturation, market share, and category expandability. Journal of marketing.

Chicago Style (17th ed.) Citation

Yuping Liu. "Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability." Journal of Marketing .

MLA (9th ed.) Citation

Yuping Liu. "Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.