When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.
| 发表在: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |
| 发表在: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |