When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.
| izdano v: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |