When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.

When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.

Bibliografski detalji
Izdano u:Journal of marketing research V. 45, 1-4 (2008).
Glavni autor: Hamilton, Rebecca W.
Format: Članak
Jezik:English
Teme:
Pricing policies.
Consumer behavior.
Consumption.