When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.
| Publicado en: | Journal of marketing research V. 45, 1-4 (2008). |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |
| Publicado en: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |