When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.
| Cyhoeddwyd yn: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |