Non-student consumer attitudes towards a product placement implications for public policy and advertisers.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Prif Awdur: Yongjun Sung
Fformat: Erthygl
Iaith:English
Pynciau: