Effects of displacement-reinforcement between traditional media, PC internet and mobile internet a quasi experiment in Japan.
| הוצא לאור ב: | International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009). |
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| מחבר ראשי: | |
| פורמט: | Article |
| שפה: | English |
| נושאים: |