Effects of displacement-reinforcement between traditional media, PC internet and mobile internet a quasi experiment in Japan.
| Cyhoeddwyd yn: | International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |