Motivators for the intention to use mobile tv a comparison of South Korean males and females.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
1. Verfasser:	Yung Kyun Choi
Format:	Artikel
Sprache:	English
Schlagworte:	Consumer attitudes. Digital broadcasting. Gender differences. Comparative studies. Mobile advertising.