The effects of a consistent ad series on consumer evaluations a test of the repetition-variation hypothesis in a South Korean context.
| Argitaratua izan da: | International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |