The effects of a consistent ad series on consumer evaluations a test of the repetition-variation hypothesis in a South Korean context.
| الحاوية / القاعدة: | International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009). |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| الموضوعات: |