Customer participation and the trade-off between new product innovativeness and speed to market.
| Published in: | Journal of marketing V. 72, 1-6 (2008). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing V. 72, 1-6 (2008). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |