Customer participation and the trade-off between new product innovativeness and speed to market.

Customer participation and the trade-off between new product innovativeness and speed to market.

书目详细资料
发表在:Journal of marketing V. 72, 1-6 (2008).
主要作者: Fang, Eric
格式: 文件
语言:English
主题:
Product development.
Consumer.