Customer participation and the trade-off between new product innovativeness and speed to market.

Customer participation and the trade-off between new product innovativeness and speed to market.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 72, 1-6 (2008).
Yazar: Fang, Eric
Materyal Türü: Makale
Dil:English
Konular:
Product development.
Consumer.