Customer participation and the trade-off between new product innovativeness and speed to market.

Customer participation and the trade-off between new product innovativeness and speed to market.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 72, 1-6 (2008).
Huvudupphovsman: Fang, Eric
Materialtyp: Artikel
Språk:English
Ämnen:
Product development.
Consumer.