The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 72, 1-6 (2008).
Huvudupphovsman: Aksoy, Lerzan
Materialtyp: Artikel
Språk:English
Ämnen:
Securities markets.
Customer satisfaction.
Abnormal returns.