The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Библиографические подробности
Опубликовано в::Journal of marketing V. 72, 1-6 (2008).
Главный автор: Aksoy, Lerzan
Формат: Статья
Язык:English
Предметы:
Securities markets.
Customer satisfaction.
Abnormal returns.