The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Detalhes bibliográficos
Publicado no:Journal of marketing V. 72, 1-6 (2008).
Autor principal: Aksoy, Lerzan
Formato: Artigo
Idioma:English
Assuntos:
Securities markets.
Customer satisfaction.
Abnormal returns.