The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Detalles Bibliográficos
Publicado en:Journal of marketing V. 72, 1-6 (2008).
Autor principal: Aksoy, Lerzan
Formato: Artículo
Lenguaje:English
Materias:
Securities markets.
Customer satisfaction.
Abnormal returns.