The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 72, 1-6 (2008).
Hovedforfatter: Aksoy, Lerzan
Format: Article
Sprog:English
Fag:
Securities markets.
Customer satisfaction.
Abnormal returns.