The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 72, 1-6 (2008).
Hlavní autor: Aksoy, Lerzan
Médium: Článek
Jazyk:English
Témata:
Securities markets.
Customer satisfaction.
Abnormal returns.