Cita APA (7th ed.)

Urban, G. L. Morph the web to build empathy, trust and sales. MIT Sloan management.

Cita Chicago (17th ed.)

Urban, Glen L. "Morph the Web to Build Empathy, Trust and Sales." MIT Sloan Management .

Cita MLA (9th ed.)

Urban, Glen L. "Morph the Web to Build Empathy, Trust and Sales." MIT Sloan Management, .