Forecasting and backcasting predicting the impact of events on the future.

Forecasting and backcasting predicting the impact of events on the future.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 36, 1-4 (2009).
Egile nagusia: Ebert, Jane E.J
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Decision making.
Consumer attitudes.
Special events.