Forecasting and backcasting predicting the impact of events on the future.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 36, 1-4 (2009).
Prif Awdur:	Ebert, Jane E.J
Fformat:	Erthygl
Iaith:	English
Pynciau:	Decision making. Consumer attitudes. Special events.