Forecasting and backcasting predicting the impact of events on the future.

Forecasting and backcasting predicting the impact of events on the future.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Ebert, Jane E.J
Format: Article
Idioma:English
Matèries:
Decision making.
Consumer attitudes.
Special events.