Parity product features can enhance or dilute brand evaluation the influence of goal orientation and presentation format.
| izdano v: | Journal of consumer research V. 36, 1-4 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of consumer research V. 36, 1-4 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |