Parity product features can enhance or dilute brand evaluation the influence of goal orientation and presentation format.

Parity product features can enhance or dilute brand evaluation the influence of goal orientation and presentation format.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 36, 1-4 (2009).
1. autor: Malaviya, Prashant
Format: Artykuł
Język:English
Hasła przedmiotowe:
Competition.
Parity.
Advertising.
Brand names.
Predictions.