Parity product features can enhance or dilute brand evaluation the influence of goal orientation and presentation format.
| Cyhoeddwyd yn: | Journal of consumer research V. 36, 1-4 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of consumer research V. 36, 1-4 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |