The impact of accessible identities on the evaluation of global versus local products.

The impact of accessible identities on the evaluation of global versus local products.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 36, 1-4 (2009).
Päätekijä: Yinlong Zhang
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumer behavior.
Brand preferences.
Impact analysis.