The impact of accessible identities on the evaluation of global versus local products.

The impact of accessible identities on the evaluation of global versus local products.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 1-4 (2009).
Yazar: Yinlong Zhang
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Brand preferences.
Impact analysis.