Íomhá chlúdaigh

The presence of variety reduces perceived quantity.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 36, 1-4 (2009).
Príomhchruthaitheoir: Redden, Joseph P.
Formáid: Alt
Teanga:Béarla
Ábhair:
Product choice.
Decision making.
Brand preferences.
Variance analysis.