A sales force - specific theory of mind scale tests of its validity by classical methods and functional magnetic resonance imaging.

A sales force - specific theory of mind scale tests of its validity by classical methods and functional magnetic resonance imaging.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Dietvorst, Roeland C.
Médium: Článek
Jazyk:English
Témata:
Validity.
Nuclear magnetic resonance > NMR.
Salespeople.
Cognitive models.