A sales force - specific theory of mind scale tests of its validity by classical methods and functional magnetic resonance imaging.

A sales force - specific theory of mind scale tests of its validity by classical methods and functional magnetic resonance imaging.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Dietvorst, Roeland C.
Format: Article
Language:English
Subjects:
Validity.
Nuclear magnetic resonance > NMR.
Salespeople.
Cognitive models.